What Is Our Job As Recruiters?

I have heard this question more and more recently; so what is our job as recruiters in the home based business arena?

The first thing we must do is to provide the proper information to our prospect so that they can make the proper choice, but ultimately we should encourage confidence and belief in the prospect that they can do the job.

In my “9 to 5” I am lucky to meet lots of people and currently see over 350 customers each week as well as adding others. The nature of the job I do means that I see the same people each week. Because of the skills I have learned over the past few months since I changed my strategy, I have had so much more success bringing in customers and selling the product that I want to develop my own business more now bringing in more people to work alongside me.

With so many people to see every week you may ask why I am writing this and why I don’t recruit more from this. The facts are that most of the people I see are those that tend to struggle financially and have had the mindset drilled into them that they will only get on if they get a traditional type job and have had no belief in their own abilities. I have had no interest from anyone because they think they can’t do the job because they believe it will be too difficult and that they don’t have the skills needed. The next thing is “I don’t have the money to be able to join you”. How many of these things have you heard yourself?

Just this week, something changed. I have had one person this week who has expressed a great interest in what I do and is looking at the presentations and the business. The difference? He has had a business in the past where he had made a lot of money, but due to circumstances of life he lost all his money and then one business due to recession and the lack of work available to him. He has the mindset that he can overcome the “problems” and make a success of what he does. He is looking to do something, but wants to do something different.

How do we develop the “no self belief” type of person? Basically it’s our job as recruiters and leaders to educate these people that it is possible for them to succeed at this and there is a way to “make the grade”, which is their greatest fear. We must show them and prove that they are no different than we are and that they can make a success of this too, instilling the self belief and confidence to be the success they are looking for. By asking simple questions we can find out if they just have an interest or a true commitment to make their life better and then work with them so that they can achieve something and building their confidence and self belief.

Psychology has a lot to do with what we are trying to achieve. Education and mindset are other areas we need to address (both are relevant to the psychology). So when thinking about what we need to do to successfully carry out the job as recruiters, consider the way we approach this task effectively.

To the future

Barrie Evans

Is Attraction Marketing In MLM The Best System?

With so many home business entrepreneurs out there these days looking for the best system of marketing in MLM, it’s important to know systems that work. Of course, there will be an argument for nearly every system because each individual is different and will achieve differing level of success.

Question is, when you go through your company’s training, it usually centres around those you know who like and trust you. Friends and family are the first to come to mind. So what do you do when you run out of these “prospects”, who may have no interest in what you are doing, and so you have to cold call people? Cold calling is uncomfortable at the best of times. Think about it this way, do you like this type of approach? I know I don’t. So the question is what next?

Network marketing is about people and relationships. People join people not companies so you need to develop the best way to form and build relationships with people who will be the ones who join you in your business.

How do we do this? One great way is to adopt the principle of attraction marketing. Attraction marketing is where you provide value to people by sharing your knowledge and help others to achieve what they want to achieve. This doesn’t mean that you bombard people with your offer because you think they want what you want because who wouldn’t want to be rich right? You need to get in front of people, that’s pretty obvious, but which is best – “look at this offer / opportunity and it will change your life” or “hi, I notice you have expressed an interest in working from home. I have some expertise in xxxx that could help you in your business building efforts. Interested, call me on xxxxxx”.  There are many examples, but which approach so you believe is the most attractive and who would you check out first?

So you check out the person who has offered to HELP you and find that they are genuinely doing what they say because you have seen their website and the value in what they offer. Would you contact them? If yes, then that person can build a solid relationship with you and help you to solve your problem and get more success.

You have been the “victim” of someone who adopts the principles of attraction and now you have a new friend who is helping you with the things you were having difficulty with. Would you join them in their business to learn more from them and build a solid and profitable business so that you can pay it forward to your new prospects?

The attraction marketing system is one the main methods adopted by top industry leaders these days. It works for them, so in turn will work for us too.

This doesn’t mean we don’t use some of the old systems to recruit, but we adopt the techniques we learn to each and every situation.

Remembering than MLM and network marketing is a people business and to get the best from our business we need to help others achieve their goals to be able to achieve ours.

Think about the question – Is attraction marketing in MLM the best system? Think of what has been discussed and judge for yourself.

To the future

Barrie Evans